No Logo
by Naomi Klein
"I've always been drawn to the shiny surface of pop culture. When I was a kid I was mesmerized by the 3-D moulded plastic of franchise signs. I would stare at them as our station wagon sped past: Shell, McDonald's, Texaco, Burger King. If I could climb up and touch them it would be like touching something from the world of TV; smooth, flawless, cartoon-like. I did once - somebody gave me a Shell key chain with its very own bright yellow plastic shell. I was so disappointed. It was just a piece of junk."
Forget Generation X and say hello to Generation Why. Are you drawn to the shiny surface of pop culture? Have you ever tried to be different but yet sung along with a commercial, bought designer trainers, drunk Coca-Cola or hummed chart music? If you have, you're one of us. In a world in which all that is 'alternative' is sold as soon as it appears, where any innovation or subversion is immediately adopted by un-radical, faceless corporations, gradually, tentatively, a new--our--generation is beginning to fight consumerism with its own best weapons; and the first skirmishes in this war are what this abrasively intelligent book documents brilliantly. This is culture jamming.
Satu buku bagus yang bisa ikut mewaraskan kita di tengah bisingnya lagu pengiring tarian globalisasi.
AL
Jan 14, 07
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